YouTube has constantly been introducing new features to improve the user experience and keep up with the changing times. YouTube has launched several new features to provide more opportunities for creators to engage with their audience and monetize their content. One of these features is Super Thanks, which allows viewers to tip creators during live streams and Premieres. This feature is currently available to a limited number of creators, but it’s expected to roll out to more users in the future.
Another new feature is Shorts, which is YouTube’s answer to the popular short-form video app TikTok. Shorts allows creators to make short videos up to 60 seconds in length and share them with their audience. This feature has quickly gained popularity and is expected to provide a new avenue for creators to engage with their audience and increase their reach on the platform. These new features demonstrate YouTube’s commitment for providing more opportunities for creators to monetize their content and engage with their audience.
Recently on 1st of April 2023 ,YouTube launched a new program known as VRS program in India.VRS also known as Viewer Revenue sharing. The VRS program allow viewers to earn money by watching videos. The program was started with the Before, YouTube’s revenue sharing was 45% for creators and 55% for itself, but now, viewers will receive 10%. This program has been running in stealth mode in the US for the past three months, resulting in a 200% increase in views, and now it’s being introduced in India to increase revenue and provide more earning opportunities for people. VRS trail is going to launch in 100 YouTubers on board to support it’s vision in India, among them Labour Law Advisor is one of them. Innovative revenue-sharing programs like VRS can benefit viewers, content creators, and YouTube by providing more earning opportunities and boosting revenue.
Overall, YouTube is continuously evolving and improving, and it’s exciting to see what other features the platform will introduce in the future to enhance the user experience. This shows how technology can create new economic models that benefit all parties involved. Stay tuned for more updates.
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